About

Amazin Trips is a comprehensive digital travel advisory platform that assists travelers with all aspects of their travel planning, whether for international trips, multi-country tours, business or health visits, study abroad, or relocation.

Project Duration

November 2023- March 2024

Role

Sole UI/UX Designer

Responsibilities

Navigation Design, Content Updating, Interactive Design, Landing Page Design, Dashboard Design, Visual Design, Wireframing and Prototyping, User Research and Feedback Incorporation, Design Adaptation and Consistency, Illustration and Graphic Design, Responsive Design, Accessibility, UI Implementation, Usability Testing, Style Guide Development, Feature Design and Implementation, Functional Updates, State Management.

The Problem

Planning a trip can be challenging; users need a streamlined way to plan and track their trips without feeling overwhelmed, ensuring they can enjoy their travel experiences to the fullest.

The Goal

Amazin Trips requires a website to engage users effectively, along with redesigned mobile and web apps to empower users in managing their travel experiences seamlessly.

Challenges Faced

Wide User Range

Amazin Trips caters to a diverse range of users, from solo travellers to medical travellers. Designing for these varied users involves identifying and prioritising their shared/ primary needs while accommodating specialised experiences tailored to their unique requirements.

Limited Users for Research

Amazin Trips is a growing company, not as many users responded as I would like. I worked with the user size to generate some very interesting insights and also used a secondary research method.

Deadlines

‍As the sole UI/UX Designer, this required efficient time management, prioritization and the ability to make decisions on the go.

Many Potential Features

There are many features stakeholders wish to implement. Through communication and putting the user first, I made sure to design what the user really needs in this MVP.

Results

Improved website design through engaging interactions
Seamless mobile dashboard
Designs fit the brand identity
User-friendly Interface
Engaging onboarding process

Process

User Research

Personas and User Journeys

I researched 3 companies in the travel industry and generated insights to improve Amazin Trips travel planning process and UI.

Personas and User Journeys

Provided with 9 user groups I created about 13 personas with accompanying user journeys. Using specific scenarios to create opportunities for improvements and new ideas.

Ideation‍

By drawing insights from the competitive audit, personas, user journeys and brainstorming with team members. We were able to generate ideas on certain features.

Iterative Design and User Testing

Testing within the team, I identified areas of improvement and found solutions to improve the User Experience of the MVP

Mockups

Here’s the website, mobile and web app home screens for Amazin Trips

Learnings

When designing for a wide user range, focus on the primary/ shared need of the users and then work to customise the experience.
Absolutely use a 4 or 8 point system to ensure pixel perfect designs.
Always keep in mind the business goals.

The Problem

The Goal

Want to work together?